There are many different monetization strategies you can implement on YouTube. Some will only work for certain types of content, while others may feel like they’re a trap you’ll never escape from. In this blog post, we’ll explain how gamers can earn money from their content using some of the most popular monetization strategies on YouTube.
Create and publish YouTube shows
If your goal is to create a YouTube channel that earns you money, then creating original YouTube shows is a great idea. These shows can either be live streaming or vlogging videos. Live streaming is when you broadcast your content on YouTube and viewers can interact with you by commenting, liking, and subscribing to your channel, just like a normal TV program.
Vlogging, on the other hand, is when you create video blogs or discussion videos that focus on a single topic and discuss it in-depth. You can create either solo or as a duo with your co-creator, and you can also choose to sell digital goods or offer virtual gifts like subscriptions, extra content, or other perks to your viewers.
It’s important to note that you can’t just put anything inside a video and expect to make money with it. Vlogs and shows must have clear concepts and be enjoyable to watch, otherwise, your audience won’t stick around and might even unsubscribe.
Use pre-recorded video ads
Another popular monetization strategy for gamers is to use pre-recorded video ads. These ads consist of a scene from your video or a piece of your gameplay, along with a script and a voice-over that you record. You then synch your recording with the ad and publish it on YouTube.
You can either use a pre-recorded ad for a single video or for a series. Pre-recorded ads are usually cheaper compared to the creation and synching of live ads. You can also choose to include a link to your website or app inside your ads.
Pre-recorded ads are useful because they don’t require you to set up and take care of a live production crew. They let you focus on creating and publishing high-quality content that your audience might enjoy watching.
Earn money by selling digital goods or virtual gifts
Content creators can also earn money by selling digital goods and offering virtual gifts. Digital goods are things like e-books, photos, videos, and ringtones that you can sell as add-ons to your YouTube channel. You can charge different prices for these digital goods and set up a subscription service or an auto-renewal program.
Virtual gifts are similar, in that you create them to be like souvenirs or mementos from your videos that fans can redeem for specific actions or views on their channels. You’d set up virtual gift codes that viewers can redeem for specific actions or views on their channels.
These monetization strategies can be effective for both creators who have big followings and those who don’t. The best part is that it’s easy to get started.
Make money through sponsored videos
Sponsored videos are the most common way for YouTube channels to earn money. These types of ads consist of a video ad that you record and edit to fit your brand and create a script. You then choose a channel on which you’d like to sponsor your video ad.
Once you have your ad, you can then upload your video ad and start collecting ad revenue. While you can choose to have your video sponsored by any channel, it’s important to choose a video ad that’s relevant to the channel’s audience. This is because the video ad will be more effective if the channel has a large number of subscribers. Your video ad must be non-promotional, 18+ minutes long, and appropriate for the channel it’s being sponsored on.
Create gameplay videos and monetize them later on
Gameplay videos are usually shorter and more focused compared to vlogs or shows. You can create them either for your own channel or for a channel that’s interested in monetizing its content in a different way. Once you create your gameplay video, you can then monetize it by selling digital goods or offering virtual gifts.
You can also choose to incorporate various monetization strategies inside your gameplay videos to maximize your revenue. For example, you can create a gameplay video that includes a link to your e-commerce store in the video description. You can then, later on, monetize this video by selling digital goods or virtual gifts directly from your channel.
Bottom line
While there are many different ways to monetize your content on YouTube, it’s important to keep in mind that you can’t just put anything inside a video and expect to earn money with it. There must be clear concepts and be enjoyable to watch for your audience to stick around and watch your content.
